Rod is the Director of counseling for the Nevada Small Business Development Center (Nevada SBDC), located in the College of Business at the University of Nevada, Reno. Rod has been the Director of Counseling since he arrived to Reno in the fall of 1990. As such, he directs the counseling efforts statewide, as well as running a local counseling office out of the Ansari Business Building at UNR. In his tenure at the Nevada SBDC, Rod has engaged with well over 15,000 prospective and existing businesses in Northern Nevada. Rod has a degree in Ag Economics, is a Certified Management Accountant, a Certified Economic Development Professional, has completed the CPA exam, is a management professor at UNR as well as at Sierra College in Truckee. Rod is involved in the community through his board positions with Munimetrix, a locally owned for profit business, and is currently on the board of Nevada State Development Corporation and Entrepreneurs Assembly. Having Worked in this field for 29 years, Rod is rather a generalist; he knows a little about a lot of various businesses. Based on the commonality of business types throughout his history, he has dealt with a significant number of businesses in: food and beverage; legal issues; business taces; access to capital (ie. loans); business purchases and sales; franchises; non-franchised licensing opportunities; childcare; and a smattering of others.