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DTSTART;TZID=America/Los_Angeles:20210714T110000
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UID:10000372-1626260400-1626264000@nevadasbdc.org
SUMMARY:Creating Your Most Profitable Marketing Strategy
DESCRIPTION:In this session\, we will talk about how to build a marketing funnel for your business to grow relationships with your audience and generate more sales. If you are planning to have a presence on Shop Made in Nevada\, this will be a great chance to learn how to leverage that presence to create more revenue and traffic. Even if you have no plans to use Shop Made in Nevada\, you will discover how to build more sales\, referrals\, and loyalty from your audience. Having a lead retention strategy is critical to have a profitable business! We will examine how to drive every conversation forward with the right calls to action to make your marketing efforts more efficient and effective. Mapping out your marketing strategy now will give you a leg up on the other side of this pandemic! \nPresented by Melissa Forziat. Melissa Forziat is a Southern California-based marketer\, speaker\, consultant\, and author. She teaches small businesses how to market on a budget and helps them execute their marketing strategies\, in addition to working with business organizations to train their trainers. She offers keynotes\, presentations\, workshops\, and webinars\, and her national and international speaking schedule has taken her as far as New Zealand! To date\, she has delivered over 120 workshops and webinars to thousands of attendees. \nMelissa is the author of the free eBook Small Business Marketing on a Budget and former Board President of Ventures nonprofit. \n \n  \nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration.
URL:https://nevadasbdc.org/event/creating-your-most-profitable-marketing-strategy/
LOCATION:ONLINE\, STATEWIDE\, NV\, United States
CATEGORIES:Digital Marketing,Marketing/Sales,Webinar
ORGANIZER;CN="Nevada SBDC":MAILTO:training@nevadasbdc.org
GEO:38.8026097;-116.419389
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DTSTART;TZID=America/Los_Angeles:20210715T090000
DTEND;TZID=America/Los_Angeles:20210715T100000
DTSTAMP:20210506T183009Z
CREATED:20210506T183009Z
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UID:10000115-1626339600-1626343200@nevadasbdc.org
SUMMARY:Digital KLT (English Version)
DESCRIPTION:Understanding and learning how to build\, know\, like\, and trust is one of the most important skills small businesses need to successfully attract clients and build relationships. \nThis presentation will provide an overview of KLT\, intergenerational communications\, social media\, and the sales process. It will help participants understand: \n\nWhat is KLT?\nThe generations and their relationship with technology\nHow they use technology and social media to express themselves\nGenerational differences in communication etiquette\nThe connection between generational differences in communication\, decision making\, and how it relates to the sales process.\n\nMaria C. Hall is a business coach\, entrepreneur\, and former sales executive. She worked over 15 years in the insurance industry where she owned and operated her agency and served as a consultant for Allstate. Her work with entrepreneurs began when she partnered with a local chamber to develop a series of workshops and programs designed to assist businesses with the start-up process. As a business advisor/coach\, she specializes in sales training\, strategic planning\, cash flow analysis\, marketing\, pricing strategy\, employee engagement\, and conflict management. \nMs. Hall graduated from the Rochester Institute of Technology with a B.S. in Business Administration and a minor in Marketing. She is a professional Path Certified Coach\, Licensed Trainer\, National Training Team Member\, and a Certified Startup Expert-Top 6 Business Coach. A native of Havana\, Cuba\, she speaks fluent Spanish. A self-described personality assessment and generations junkie\, she loves reading leadership development and business books in her spare time as well as cooking\, doing yoga and anything beach related. \n \nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration.
URL:https://nevadasbdc.org/event/digital-klt-english-version/
LOCATION:ONLINE\, STATEWIDE\, NV\, United States
CATEGORIES:Digital Marketing,Marketing/Sales,Webinar
ORGANIZER;CN="Nevada SBDC":MAILTO:training@nevadasbdc.org
GEO:38.8026097;-116.419389
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DTSTART;TZID=America/Los_Angeles:20210722T090000
DTEND;TZID=America/Los_Angeles:20210722T100000
DTSTAMP:20210506T192721Z
CREATED:20210506T192451Z
LAST-MODIFIED:20210506T192721Z
UID:10000119-1626944400-1626948000@nevadasbdc.org
SUMMARY:KLT Digital (Versión en Español)
DESCRIPTION:Este cursó proporcionará un conocimiento general sobre el concepto “KLT”- Know\, Like\, and Trust\, las comunicaciones intergeneracionales\, las redes sociales\, el proceso de ventas y como utilizar estos conceptos para ganar clientes. Ayudará a los participantes a comprender: \n\n        ¿Qué es KLT?\n        Las generaciones y su relación con la tecnología\n        Cómo utilizan la tecnología y las redes sociales para expresarse\n        Diferencias generacionales en la etiqueta de comunicación\n        La conexión entre los diferentes modos de comunicación de cada generación\, el impacto que tiene sobre su decisiones de consumidor y cómo se relaciona con el proceso de ventas\n\n  \nMaria C. Hall es coach de negocios\, emprendedora y ex ejecutiva de ventas. Trabajó más de 15 años en la industria de seguros\, donde era propietaria y operaba su agencia y se desempeñó como consultora de Allstate. Su trabajo con emprendedores comenzó cuando se asoció con una cámara local para desarrollar una serie de talleres y programas diseñados para ayudar a las empresas con el proceso de puesta en marcha. Como asesora / coach de negocios\, se especializa en capacitación en ventas\, planificación estratégica\, análisis de flujo de efectivo\, marketing\, estrategia de precios\, participación de los empleados y manejo de conflictos. \nLa Sra. Hall se graduó del Instituto de Tecnología de Rochester cLibraryon un B.S. en Administración de Empresas y una especialización en Marketing. Es coach certificada de PATH\, entrenadora licenciada\, miembro del equipo nacional de capacitación y experta certificada en empresas emergentes de negocios. Nacida en La Habana\, Cuba\, habla español con fluidez. Se describe a sí misma como una adicta a la evaluación de la personalidad y a las generaciones\, le encanta leer libros sobre desarrollo de liderazgo y y negocios en su tiempo libre\, así como cocinar\, hacer yoga y cualquier cosa relacionada con la playa. \n \nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration.
URL:https://nevadasbdc.org/event/klt-digital-version-en-espanol/
LOCATION:ONLINE\, STATEWIDE\, NV\, United States
CATEGORIES:Digital Marketing,Webinar
ORGANIZER;CN="Nevada SBDC":MAILTO:training@nevadasbdc.org
GEO:38.8026097;-116.419389
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