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SUMMARY:The Four Crucial Ingredients for Successful Marketing Campaigns
DESCRIPTION:Whether you just started your business\, or you’ve been a hot success for a while\, this FREE workshop will touch on how you can apply a winning formula to all of your marketing campaigns and take your business to the next level. \nLearn how Ntooitive Digital\, a Las Vegas-based Inc. 5000 company\, applies a practical methodology to yield the best marketing results and ROI. We’ll discuss how you too can incorporate the same formula to generate success for your business. \nHint: It starts with a solid foundation and clear goals established at the outset! \nWe’ll discuss the four crucial elements for successful marketing (what we like to call the “4C Methodology”): \n\nConversion: Specify KPI goals\nChannel: Omnichannel execution of products\nCreative: Ensure creative align with KPI\nCompute: Bring together datasets that showcase results and guide investment in growth of KPI\n\nEvery campaign must first be approached by determining the conversions you’re seeking to accomplish\, followed by identifying the ideal channels to reach the right audiences. It is then imperative to develop the best creatives possible that are aligned with conversion metrics to invoke action. Finally\, technology allows measurement of conversion on any channel\, enabling marketing and sales teams to use the same computed data. \nThis cyclical process and approach allows your organization to uncover optimization opportunities that improve efficiency and cost-effectiveness\, while driving measurable sales conversions. \nIn this workshop\, you’ll receive a crash course in: \n\nThe four crucial elements that make for successful digital marketing\nConversion and channel options\, including industry best practices\nLinking creative assets to measurable outcomes\nWays to leverage data to capitalize on KPI outcomes\nHow to strategically maximize the impact of each campaign\n\nLed by Brian Kokes\, general manager of agency services\, this is a webinar that will help you make the most of any marketing campaign! \nAs a veteran sales and operations leader with over 30 years experience\, Brian’s track record of fostering mutual alignment in pursuit of key business objectives makes him a core asset to clients and the Ntooitive leadership team. In his role as General Manager of Agency Services\, Brian is responsible for the success of Ntooitive’s digital marketing agency customers and driving growth through local\, national\, and affiliate sales teams. Brian most recently was vice president of digital sales and operations at Tribune Publishing. \nFunded in part through Cooperative Agreement with the U.S. Small Business Administration.
URL:https://nevadasbdc.org/event/the-four-crucial-ingredients-for-successful-marketing-campaigns/
LOCATION:ONLINE\, STATEWIDE\, NV\, United States
CATEGORIES:Marketing/Sales,Webinar
ORGANIZER;CN="Nevada SBDC":MAILTO:training@nevadasbdc.org
GEO:38.8026097;-116.419389
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DTSTART;TZID=America/Los_Angeles:20210630T110000
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UID:10000370-1625050800-1625054400@nevadasbdc.org
SUMMARY:Generating New Leads on a Budget
DESCRIPTION:Small businesses can exponentially increase their marketing power without exponentially increasing your marketing budget. Learn how to find allies in marketing and how you can collaborate with them for best results. Building word of mouth and partnership marketing can work for almost any type of business. Find out how it can make a difference in your bottom line and what to do next to use this as a marketing tool for your business during this pandemic. \nPresented by Melissa Forziat. Melissa Forziat is a Southern California-based marketer\, speaker\, consultant\, and author. She teaches small businesses how to market on a budget and helps them execute their marketing strategies\, in addition to working with business organizations to train their trainers. She offers keynotes\, presentations\, workshops\, and webinars\, and her national and international speaking schedule has taken her as far as New Zealand! To date\, she has delivered over 120 workshops and webinars to thousands of attendees. \nMelissa is the author of the free eBook Small Business Marketing on a Budget and former Board President of Ventures nonprofit. \n \n  \nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration.
URL:https://nevadasbdc.org/event/generating-new-leads-on-a-budget/
LOCATION:ONLINE\, STATEWIDE\, NV\, United States
CATEGORIES:Digital Marketing,Marketing/Sales,Webinar
ORGANIZER;CN="Nevada SBDC":MAILTO:training@nevadasbdc.org
GEO:38.8026097;-116.419389
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