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X-WR-CALDESC:Events for Nevada SBDC
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DTSTART;TZID=America/Los_Angeles:20260512T140000
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SUMMARY:The Unfair Advantage - AI Marketing with Claude
DESCRIPTION:5/12/26: Session 1 — Claude as your marketing brain Learn to prompt Claude like a collaborator\, not a search bar. You’ll teach it your voice\, draft real content\, and leave having already improved something you actually use. \n5/19/26: Session 2 — Claude as your marketing strategist Turn Claude into a strategic partner. Build customer personas\, research competitors\, and walk away with a 30-day content plan you didn’t have to make alone.\n\n5/26/26: Session 3 — Claude as your marketing operator Go beyond one-off prompts. Learn how agentic AI handles multi-step marketing work — and design a repeatable workflow you can run every week without starting from scratch.\n\nEthan Clift is a founder\, designer\, and strategist working at the intersection of technology\, storytelling\, and social impact. As CEO of Tonic Audio Labs\, he leads the development of AI-powered songwriting tools and creative hardware\, building on 15+ years of experience launching mission-driven ventures and brands. A Columbia University graduate with training in psychology and a background in music and design\, Ethan brings a practical\, human-centered approach to marketing. He’s a Techstars alum\, public speaker\, and educator who’s passionate about giving entrepreneurs and creatives hands-on tools to use AI in real-world ways.\n\n\n 
URL:https://nevadasbdc.org/event/the-unfair-advantage-ai-marketing-with-claude/
LOCATION:ONLINE\, STATEWIDE\, NV\, United States
CATEGORIES:Marketing/Sales,Social Media,Webinar
ORGANIZER;CN="Nevada SBDC":MAILTO:training@nevadasbdc.org
GEO:38.8026097;-116.419389
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DTSTART;TZID=America/Los_Angeles:20260516T110000
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SUMMARY:Defining Your Product Advantage: What Sets You Apart
DESCRIPTION:What sets your business apart from competitors? This training workshop will help you identify and communicate your unique value proposition. You will explore what differentiates your business\, target customer needs\, and learn how to position your business in a competitive landscape. \nRachel Gomez joins Nevada SBDC with 20 years of experience in executive recruitment\, corporate talent acquisition\, HR Consulting\, and as a small business owner. Her most recent experiences have been in supporting our Las Vegas small business community. She has worked on a national level with consumer brand leaders\, non-profit organizations\, and in the arts and entertainment industry. As a small business owner for over 14 years\, Rachel understands the necessary planning required to stay in compliance and strategize for growth\, while utilizing modern technology to streamline processes\, increase productivity and expand on branding and marketing efforts.
URL:https://nevadasbdc.org/event/defining-your-product-advantage-what-sets-you-apart/
LOCATION:814 S. 3rd St\, 814 S. 3rd Street\, Las Vegas\, 89101\, United States
CATEGORIES:Marketing/Sales
ORGANIZER;CN="Albert Delgado":MAILTO:albert.delgado@unlv.edu
GEO:36.1617908;-115.148803
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