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DTSTART;TZID=America/Los_Angeles:20260512T140000
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SUMMARY:The Unfair Advantage - AI Marketing with Claude
DESCRIPTION:5/12/26: Session 1 — Claude as your marketing brain Learn to prompt Claude like a collaborator\, not a search bar. You’ll teach it your voice\, draft real content\, and leave having already improved something you actually use. \n5/19/26: Session 2 — Claude as your marketing strategist Turn Claude into a strategic partner. Build customer personas\, research competitors\, and walk away with a 30-day content plan you didn’t have to make alone.\n\n5/26/26: Session 3 — Claude as your marketing operator Go beyond one-off prompts. Learn how agentic AI handles multi-step marketing work — and design a repeatable workflow you can run every week without starting from scratch.\n\nEthan Clift is a founder\, designer\, and strategist working at the intersection of technology\, storytelling\, and social impact. As CEO of Tonic Audio Labs\, he leads the development of AI-powered songwriting tools and creative hardware\, building on 15+ years of experience launching mission-driven ventures and brands. A Columbia University graduate with training in psychology and a background in music and design\, Ethan brings a practical\, human-centered approach to marketing. He’s a Techstars alum\, public speaker\, and educator who’s passionate about giving entrepreneurs and creatives hands-on tools to use AI in real-world ways.\n\n\n 
URL:https://nevadasbdc.org/event/the-unfair-advantage-ai-marketing-with-claude/
LOCATION:ONLINE\, STATEWIDE\, NV\, United States
CATEGORIES:Marketing/Sales,Social Media,Webinar
ORGANIZER;CN="Nevada SBDC":MAILTO:training@nevadasbdc.org
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DTSTART;TZID=America/Los_Angeles:20260516T110000
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SUMMARY:Defining Your Product Advantage: What Sets You Apart
DESCRIPTION:What sets your business apart from competitors? This training workshop will help you identify and communicate your unique value proposition. You will explore what differentiates your business\, target customer needs\, and learn how to position your business in a competitive landscape. \nRachel Gomez joins Nevada SBDC with 20 years of experience in executive recruitment\, corporate talent acquisition\, HR Consulting\, and as a small business owner. Her most recent experiences have been in supporting our Las Vegas small business community. She has worked on a national level with consumer brand leaders\, non-profit organizations\, and in the arts and entertainment industry. As a small business owner for over 14 years\, Rachel understands the necessary planning required to stay in compliance and strategize for growth\, while utilizing modern technology to streamline processes\, increase productivity and expand on branding and marketing efforts.
URL:https://nevadasbdc.org/event/defining-your-product-advantage-what-sets-you-apart/
LOCATION:814 S. 3rd St\, 814 S. 3rd Street\, Las Vegas\, 89101\, United States
CATEGORIES:Marketing/Sales
ORGANIZER;CN="Albert Delgado":MAILTO:albert.delgado@unlv.edu
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DTSTART;TZID=America/Los_Angeles:20260601T150000
DTEND;TZID=America/Los_Angeles:20260601T170000
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SUMMARY:How to Engage Your Customers in the Age of AI
DESCRIPTION:This session is targeted toward small to medium size businesses looking to leverage AI in their marketing to increase customer engagement. We will share practical tips and workflows you can immediately use in your own business\, to do more with less\, and without a dedicated marketing team. \nSahar Arshad is a serial entrepreneur dedicated to turning AI into real-world advantage for businesses. With over 10+ years in AI\, multiple award-winning product launches\, and recognized leadership in data and innovation. More information can be found here: https://www.linkedin.com/in/sahararshad \nNing Zhang is a founder and marketing executive with experience helping businesses achieve marketing success at some of the largest social platforms. Prior to OnVibe\, he led teams at Facebook\, TikTok\, and Google helping businesses achieve business goals on each platform. More info here: https://www.linkedin.com/in/ningzhang5
URL:https://nevadasbdc.org/event/how-to-engage-your-customers-in-the-age-of-ai/
LOCATION:8400 W. Sunset Rd #300\, 8400 W Sunset Rd #300\, Las Vegas\, NV\, 89113\, United States
CATEGORIES:Digital Marketing,Marketing/Sales
ORGANIZER;CN="Albert Delgado":MAILTO:albert.delgado@unlv.edu
GEO:36.0712818;-115.2754368
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DTSTART;TZID=America/Los_Angeles:20260617T093000
DTEND;TZID=America/Los_Angeles:20260617T110000
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SUMMARY:Marketing in a Digital World
DESCRIPTION:Hear from Kim Zuniga\, Vice President & Sr. Business Consultant\, Chase Business Banking and Janet D Hartley\, SCORE Las Vegas Certified Business Mentor and more resource partners as they share their knowledge\, insights\, and real-life experiences. We’ll help you identify what makes your business unique\, learn where your customers are\, maximize your online spaces\, analyzing and adjusting\, and how to own your digital spaces.
URL:https://nevadasbdc.org/event/marketing-in-a-digital-world/
LOCATION:8400 W. Sunset Rd #300\, 8400 W Sunset Rd #300\, Las Vegas\, NV\, 89113\, United States
CATEGORIES:Digital Marketing,Marketing/Sales,Starting a Business
ORGANIZER;CN="Nevada SBDC":MAILTO:training@nevadasbdc.org
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