Nevada SBDC

How to Win at Social Media during a Pandemic!
2020-09-09 11:00 - 12:00 (America/Los_Angeles) | ONLINE, STATEWIDE, NV, United States
Are you marketing a business on social media? Do you have a tight budget? Learn how to build a powerful online presence and community for your business and how to do it in a way that will be sensitive and responsible during this time of COVID-19. We’ll cover organic methods of growing your audience and your brand that are critical for social media marketing success whether you have an advertising budget or not.
Presented by Melissa Forziat
Melissa is a Seattle-based marketing speaker, consultant, and author. She works with small businesses to develop and execute strategic marketing plans and with business organizations to train their trainers. She offers keynotes, presentations, workshops, and webinars, with her 2018-2019 schedule taking her to Arizona, Hawaii, Washington DC, Texas, and as far as New Zealand! To date, she has delivered 47 workshops to over 1350 attendees in 9 US states and 2 countries, plus 37 webinars to over 1600 attendees, with collaborative partners in 11 US states.
Melissa is the author of the free eBook Small Business Marketing on a Budget and former Board President of Ventures nonprofit.
Funded in part through a Cooperative Agreement with the U.S. Small Business Association.

How to Up Your Game Using Social Media
2021-05-19 10:00 - 11:30 | ONLINE, STATEWIDE, NV, United States
This webinar is hosted by Northern Nevada SCORE.
With so many social media platforms to chose from, how do you identify and master the right ones for your customers? SCORE mentor and presenter Heather Turner walks you through:
• Review the social media platforms
• Learn to customize with icons, widgets and signup tools
• What works best for Search Engine Optimization, posting, curating content, analytics and benchmarking your marketing

There will be a $15 fee for this webinar.

Basics of Social Media Marketing
2022-02-10 17:30 - 19:30 | Innevation Center, 450 Sinclair Street, Reno, NV, 89501, United States
This training event is hosted by Northern Nevada SCORE.
Social Media Marketing can be critical to the success of a small business. It’s important to understand what’s involved in effectively using social media. It can take a lot of time and it’s not free. To make the best decision for your business you need to know:
• What is social media and what it’s not
• Why do social media marketing
• What can it do for my business?
• How do I want to do it?
• What does it cost?
• What does it entail?
• What’s best for you?
After participating in this workshop, you should be able to answer these important questions.
Included will be lots of resources to use in your social media marketing.

Is Your Website Wowing Your Customers or Just Wonky?
2022-03-31 12:00 - 13:00 | ONLINE, STATEWIDE, NV, United States
Is your website really working for you and wowing your clients? Have you tried to create it yourself and not sure where to start? Join us to learn about the must haves on your website to answer your client’s questions with ease. We will cover your options of web creation websites, outlining your navigation, and general pleasing aesthetics to keep in mind. Website creation can seem like a big task, but we hope to help you create a manageable to do list to create the website you are proud of.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Social Media Options for Small Business
2022-05-04 17:30 - 19:00 | Innevation Center, 450 Sinclair Street, Reno, NV, 89501, United States
This training event is hosted by Northern Nevada SCORE.
Social Media Marketing can be critical to the success of a small business. It’s important to understand what’s involved in effectively using social media. It can take a lot of time and it’s not free.
To make the best decision for your business you need to know:
• What is social media and what it’s not • Why do social media marketing • What can it do for my business? • How do I want to do it? • What does it cost? • What does it entail?• What’s best for you?
After participating in this workshop, you should be able to answer these important questions. Included will be lots of resources to use in your social media marketing.

Social Media Storytelling: How to Build an Engaged Digital Community
2022-06-30 11:00 - 12:00 | ONLINE, STATEWIDE, NV, United States
Great social media storytelling sets your brand apart from your competition while building a strong and loyal connection with your digital community. In this webinar, learn how to identify and create your authentic brand story for the digital space. Kaitlin Young, CEO and co-founder of Electrikk Digital, will share effective social media tips, tricks, and examples from different brands that have mastered the art of social media storytelling.

Kaitlin Young, CEO and co-founder of Electrikk Digital, has been a professional social media manager for more than 12 years. She has a master’s degree in Interactive Journalism from the University of Nevada, Reno and has had the honor of being a keynote speaker at social media marketing conferences in the U.S., Europe, and Canada. Kaitlin has taught social media classes through UNR’s extended studies program and provides professional coaching and consultations. Electrikk Digital is a husband and wife creative team based in Sparks, Nevada. Kaitlin, alongside her husband and business partner, Kyle, specializes in organic social media marketing with an emphasis on digital storytelling for nonprofits, restaurants, and tourism destinations.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Social Media Options for Small Business
2023-03-07 17:30 - 19:00 | Innevation Center, 450 Sinclair Street, Reno, NV, 89501, United States

Social Media Options For Small Business
2023-03-07 17:30 - 19:00 | ONLINE, STATEWIDE, NV, United States

How to Win at Social Media (even with no budget!)
2023-03-16 11:00 - 12:30 | ONLINE, STATEWIDE, NV, United States
Are you marketing a business on social media? Do you have a tight budget? Learn how to build a powerful online presence and community for your business. We’ll cover organic methods of growing your audience and your brand that are critical for social media marketing success whether you have an advertising budget or not.
Melissa Forziat is a Southern California-based marketer, speaker, consultant, and author. She teaches small businesses how to market on a budget and helps them execute their marketing strategies, in addition to working with business organizations to train their trainers. She offers keynotes, presentations, workshops, and webinars, and her national and international speaking schedule has taken her as far as New Zealand! To date, she has delivered over 200 workshops and webinars to thousands of attendees.
Melissa is the author of the free eBook Small Business Marketing on a Budget and former Board President of Ventures nonprofit.
Before starting Melissa Forziat Events and Marketing, Melissa’s career involved roles with the Olympic Winter Games, Rugby World Cup, and the US Olympic Committee. Through her experiences with some of the biggest brands in the world, she learned the principles of building a strong brand and delivering the right message to the right audience. Melissa is passionate about working with clients to find effective marketing solutions that allow their businesses to thrive.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Reno/Sparks NxLeveL
2023-08-23 17:30 - 20:00 | Reno Sparks Chamber of Commerce, 4065 S. Virginia Street, Reno, NV, 89502, United States
NxLeveL is an intensive program tailored for entrepreneurs seeking to expand their existing businesses. Throughout the course, you will receive comprehensive guidance and support to develop a robust business plan that serves as a roadmap for future growth.
In addition to the invaluable business plan and entrepreneurial course outline, NxLeveL offers a unique networking opportunity that is often scarce in many communities. This program fosters a collaborative environment where participants can freely exchange ideas, share best and worst practices, and act as advisors to one another. Unlike relying solely on family or friends for business advice, this program provides a confidential and secure atmosphere that encourages genuine connections among fellow business owners.
For Frequently Asked Questions, please go to https://nevadasbdc.org/education-training/nxlevel-faqs/
Kathy Halbardier has over 25 years of experience in small business development as a highly successful entrepreneur as well as a sought-after advisor and trainer by those in all stages of business ownership. Her areas of expertise include business plan counseling, marketing, strategic planning, economic development and business education and training. With over 10 years in banking and other types of financial institutions, Kathy has assisted businesses in financial planning and access to capital through alternative lending sources. Kathy serves as a part-time business advisor and trainer for the Nevada SBDC primarily in Douglas County, Carson City and surrounding areas.

Session #1
8/23/2023
5:30 PM
– 8:00 PM (PDT)

Session #2
8/30/2023
5:30 PM
– 8:00 PM (PDT)

Session #3
9/6/2023
5:30 PM
– 8:00 PM (PDT)

Session #4
9/13/2023
5:30 PM
– 8:00 PM (PDT)

Session #5
9/20/2023
5:30 PM
– 8:00 PM (PDT)

Session #6
9/27/2023
5:30 PM
– 8:00 PM (PDT)

Session #7
10/4/2023
5:30 PM
– 8:00 PM (PDT)

Session #8
10/11/2023
5:30 PM
– 8:00 PM (PDT)

Session #9
10/25/2023
5:30 PM
– 8:00 PM (PDT)

Session #10
11/1/2023
5:30 PM
– 8:00 PM (PDT)

This course is sponsored by First Independent Bank.

The Nevada SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

NxLeveL - Eleva tu Éxito creciendo tu Potencial Empresarial
2023-08-23 17:30 - 20:30 | Business and Industry Office Las Vegas, 3300 W. Sahara Ave., Las Vegas, NV, 89102, United States
El Programa NxLevel es la guía definitiva para la planificación y éxito de tu negocio. Desde la conceptualización hasta el crecimiento y lanzamiento, cubrimos todas las fases con teoría sólida, presentaciones dinámicas, asesoría personalizada y conexiones estratégicas. Nuestro programa abarca desde la definición precisa de tu negocio hasta su mejora, expansión y lanzamiento. Las clases incluyen temas fundamentales como publicidad, estrategias en redes sociales y negociaciones, junto con una comprensión detallada de los informes financieros y una gestión eficiente de tu empresa.
Cada semana, nuestra clase se enriquece con la participación de invitados especiales que son expertos en distintas áreas empresariales, como abogados, banqueros, contadores y exitosos dueños de negocios. Ellos compartirán su valiosa experiencia, proporcionándote una visión integral y práctica. A través de investigaciones y redacción de un plan de negocios completo, perfeccionarás tus conocimientos empresariales y adquirirás las habilidades necesarias para el pensamiento crítico y el desarrollo de estrategias clave en tu negocio.

Session #1
8/23/2023
5:30 PM
– 8:30 PM (PDT)

Session #2
8/30/2023
5:30 PM
– 8:30 PM (PDT)

Session #3
9/6/2023
5:30 PM
– 8:30 PM (PDT)

Session #4
9/13/2023
5:30 PM
– 8:30 PM (PDT)

Session #5
9/20/2023
5:30 PM
– 8:30 PM (PDT)

Session #6
9/27/2023
5:30 PM
– 8:30 PM (PDT)

Session #7
10/4/2023
5:30 PM
– 8:30 PM (PDT)

Session #8
10/11/2023
5:30 PM
– 8:30 PM (PDT)

Session #9
10/25/2023
5:30 PM
– 8:30 PM (PDT)

Session #10
11/1/2023
5:30 PM
– 8:30 PM (PDT)

Anabel Navarro, una empresaria y profesional de los negocios, ha llamado con orgullo a Las Vegas su hogar durante 28 años. Con impresionantes 32 años de experiencia empresarial en diversas industrias, se ha establecido como una figura destacada en la comunidad empresarial. Actualmente, Anabel se desempeña como Asesora de Negocios y Gerente Regional del Sur de NV en el Centro de Desarrollo de Pequeñas Empresas de Nevada (NevadaSBDC), donde ha sido un miembro invaluable desde 2014. Es experta en creación de pequeñas empresas, planes de negocios, gestión comercial, marketing y análisis financiero.
La Sra. Navarro cuenta con una sólida formación académica, habiendo obtenido una licenciatura en Educación Física. Anteriormente, fue propietaria de un exitoso gimnasio en su ciudad natal, Guadalajara, México. Tras su traslado al área de Las Vegas, ha demostrado su espíritu emprendedor al establecer varios negocios minoristas, incluyendo una tienda de computadoras, una tienda de celulares, una joyería y tiendas de accesorios para mujeres.
La Sra. Navarro disfruta trabajar con pequeñas empresas, propiedad de minorías y Mujeres, empoderando el espíritu empresarial a través de capacitación y participación en charlas; ayudando a los emprendedores y propietarios de pequeñas empresas en su búsqueda de éxito.

This course is sponsored by Bank of Nevada.

The Nevada SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Strengthening Entrepreneurial Women Monthly Meeting
2024-05-07 08:30 - 10:00 | ONLINE, STATEWIDE, NV, United States
We will be discussing Social Media 101 with Kaitlin Young of Electrikk Digital.
Kaitlin Young is the CEO and co-founder of Electrikk Digital, a boutique social media agency based out of Sparks, Nevada. Kaitlin has been shaping the world of social media for 15 years. She holds a master’s degree in Interactive Journalism from the University of Nevada, Reno, and she’s not just a practitioner but also an educator who has taught social media classes through the university’s extended studies program. Known for her compelling keynote speeches, Kaitlin has addressed audiences across North America and Europe, sharing her insights into digital storytelling and its impact on sectors ranging from non-profits to tourism. Alongside her husband and business partner, Kyle, she specializes in organic social media marketing, bringing stories to life online.
This series is supported by the U.S. Small Business Administration, Nevada Small Business Development Center, and the Nevada’s Women’s Business Center.
**Your information will be shared with SBA Resource Partner, Nevada’s Women’s Business Center for this event.**

The Nevada SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Sprint to Scale 2-Day Workshop
2025-07-02 08:00 - 16:00 | 565 Rio Vista Dr., 565 Rio Vista Dr., Fallon, 89406, United States
Embark on a transformative 2-Day journey with us to bring your business aspirations to life! Dive deep into the intricacies of business planning, set ambitious goals, and lay the foundation for your success through our dynamic and thought-provoking workbook and cohort style learning. Whether you’re starting a new venture or aiming to reach new heights, this program is your gateway to strategic growth and achievement. Don’t miss the chance to supercharge your entrepreneurial journey – enroll now and pave the way to your business dreams!
Kelli Kelly once sailed away on a tallship, cooked on dive boats in the Bahamas, worked her way up through corporate coffee, and ultimately earned an Associate’s in the Culinary Arts and a Bachelor’s in Organization and Project Management. After moving to Fallon, Nevada, Kelli found her calling in local and regional food systems while working at a farm-to-table restaurant. She was inspired to work with local farmers, ranchers, and value-added producers to promote sustainable agriculture and advocate for eating seasonally and within the foodshed. Kelli serves as the Agriculture and Food Systems Business Advisor for the Nevada Small Business Development Center housed at the Churchill Entrepreneur Development Association and is pursuing a Master’s Degree in Urban Leadership at the University of Nevada, Las Vegas. Kelli is an avid reader, a policy wonk, a slurper of dumplings, and a proud “person of the bean”

2024 Nevada Small Business Development Center State Star
President/Vice President/Secretary, Emerge NV
Member, Governor’s Council for Food Security
2019-2020 Chair, Nevada Farms Conference
Member, NevadaGrown Board of Directors
Member, Western Nevada College–Specialty Crop Institute Advisory Committee
Member, Northern Nevada Food Security Coalition
Member, Churchill County School District Career & Technical Education Advisory Committee
Member, Fallon Youth Club Board of Directors

The Unfair Advantage - AI Marketing with Claude
2026-05-12 14:00 - 15:00 | ONLINE, STATEWIDE, NV, United States
5/12/26: Session 1 — Claude as your marketing brain Learn to prompt Claude like a collaborator, not a search bar. You’ll teach it your voice, draft real content, and leave having already improved something you actually use.
5/19/26: Session 2 — Claude as your marketing strategist Turn Claude into a strategic partner. Build customer personas, research competitors, and walk away with a 30-day content plan you didn’t have to make alone.

5/26/26: Session 3 — Claude as your marketing operator Go beyond one-off prompts. Learn how agentic AI handles multi-step marketing work — and design a repeatable workflow you can run every week without starting from scratch.

Ethan Clift is a founder, designer, and strategist working at the intersection of technology, storytelling, and social impact. As CEO of Tonic Audio Labs, he leads the development of AI-powered songwriting tools and creative hardware, building on 15+ years of experience launching mission-driven ventures and brands. A Columbia University graduate with training in psychology and a background in music and design, Ethan brings a practical, human-centered approach to marketing. He’s a Techstars alum, public speaker, and educator who’s passionate about giving entrepreneurs and creatives hands-on tools to use AI in real-world ways.
