Customer Sales Process

Finding and retaining customers is one of the biggest challenges small businesses face. Many businesses believe it is about “luck” or “being good at sales” but it works best when you have a system in place to guide the process.

This presentation will provide an overview of the sales process, the importance of building client relationships and sales. It will help participants understand:

• What is the Customer Sales Process?
• How to build a customer journey map
• Identify areas for automation
• Identify key points of communication with the client
• How to integrate with your marketing and social media strategy

Maria C. Hall is a business coach, entrepreneur, and former sales executive. She worked over 15 years in the insurance industry where she owned and operated her agency and served as a consultant for Allstate. Her work with entrepreneurs began when she partnered with a local chamber to develop a series of workshops and programs designed to assist businesses with the start-up process. As a business advisor/coach, she specializes in sales training, strategic planning, cash flow analysis, marketing, pricing strategy, employee engagement, and conflict management.

Ms. Hall graduated from  the Rochester Institute of Technology with a B.S. in Business Administration and a minor in Marketing. She is a Professional Path Certified Coach, Licensed Trainer, National Training Team Member, and a Certified Startup Expert-Top 6 Business Coach. A native of Havana, Cuba, she speaks fluent Spanish. A self-described personality assessment and generations junkie, she loves reading leadership development and business books in her spare time as well as cooking, doing yoga and anything beach related.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.