From Idea to Income: Marketing with AI
October 14 @ 12:00 pm - 1:30 pm
Event Navigation
| Session #1 | 2025-10-14 | 12:00 PM | – 1:30 PM (PDT) | |
| Session #2 | 2025-10-21 | 12:00 PM | – 1:30 PM (PDT) | |
| Session #3 | 2025-10-28 | 12:00 PM | – 1:30 PM (PDT) |
Course 1: Know Your Audience (With AI)
- How to use AI to generate customer personas and empathy maps
- Finding pain points, desires, and language your audience actually uses
Course 2: Craft Your Message (With AI)
- Writing clear, compelling headlines, bios, and product descriptions
- How to generage and test messaging variations
- Creating consistent tone and voice
Course 3: Create Campaigns & Content (With AI)
- Building a simple campaign plan (email, social, website, etc.)
- Using AI to draft social posts, email campaigns, and landing page content
- Intro to AI image/video generation (Canva Magic, DALL•E, etc.)
Ethan Clift is a founder, designer, and strategist working at the intersection of technology, storytelling, and social impact. As CEO of Tonic Audio Labs, he leads the development of AI-powered songwriting tools and creative hardware, building on 15+ years of experience launching mission-driven ventures and brands. A Columbia University graduate with training in psychology and a background in music and design, Ethan brings a practical, human-centered approach to marketing. He’s a Techstars alum, public speaker, and educator who’s passionate about giving entrepreneurs and creatives hands-on tools to use AI in real-world ways. In this 3-part workshop, 3-part series he’ll guide students through building audience insights, crafting messaging, and prototyping campaigns with AI—step by step.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Nevada SBDC training events are supported by federal taxpayer funds. By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and Executive Order 14218 ‘Ending Taxpayer Subsidization of Open Borders’ (February 19, 2025).