Amplify Your Brand: DIY Public Relations Strategies for Entrepreneurs

Amplify Your Brand: DIY Public Relations Strategies for Entrepreneurs is an empowering training webinar designed for business owners seeking to take control of their brand narrative and manage their own public relations efforts. This dynamic session provides entrepreneurs with actionable insights on crafting compelling brand stories, identifying target audiences, and building a marketplace presence through the power of PR. Participants will learn how to effectively engage with media, create impactful content, and leverage visual elements to maximize their brand visibility, ensuring they are well-equipped to navigate the challenges of today’s competitive business landscape. Join us for an educational experience that will provide you with the tools and knowledge to elevate your brand through strategic and effective DIY public relations.

Gina Yager, founder of GYC Vegas, is a seasoned Las Vegas-based public relations professional with over two decades of experience in marketing and communications across diverse industries. Before establishing GYC in 2017, she spent 15 years as Vice President at Preferred Public Relations, handling strategic marketing and media relations for high-profile clients. Yager, a Southern Nevada resident for 20 years, is deeply committed to community service, serving on the board of directors for the Las Vegas Natural History Museum, participating in the Henderson Chamber of Commerce Foundation’s Leadership Class of 2023, and supporting local chambers. Born in Southern California, Yager holds a Bachelor of Science degree in Marketing from San Diego State University.

The Nevada SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.