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Create a Profitable Marketing Strategy for Business Resilience

December 3, 2020 @ 11:00 am - 12:30 pm

This workshop will talk about how to build a marketing funnel for your business to grow the relationships with your audience and generate more sales.  If you are planning to have a presence on Shop Nevada, this will be a great chance to learn how to leverage that presence to create more revenue and traffic.  Even if you have no plans to use Shop Nevada, you will discover how to build more sales, referrals, and loyalty from your audience. Having a lead retention strategy is critical to have a profitable business! We will examine how to drive every conversation forward with the right calls to action to make your marketing efforts more efficient and effective.  Mapping out your marketing strategy now will give you a leg up on the other side of this pandemic!

Presented by Melissa Forziat.  Melissa is a Seattle-based marketing speaker, consultant, and author. She works with small businesses to develop and execute strategic marketing plans and with business organizations to train their trainers.  She offers keynotes, presentations, workshops, and webinars, with her 2018-2019 schedule taking her to Arizona, Hawaii, Washington, DC, Texas, and as far as New Zealand! To date, she has delivered 47 workshops to over 1350 attendees in 9 US states and 2 countries, plus 37 webinars to over 1600 attendees, with collaborative partners in 11 US states.

Melissa is the author of the free eBook Small Business Marketing on a Budget and former Board President of Ventures nonprofit.


Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.



December 3, 2020
11:00 am - 12:30 pm
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Registration website:


STATEWIDE, NV United States


Nevada SBDC
(775) 784-6879