Defining Your Product Advantage: What Sets You Apart

What sets your business apart from competitors? This training workshop will help you identify and communicate your unique value proposition. You will explore what differentiates your business, target customer needs, and learn how to position your business in a competitive landscape.

Rachel Gomez joins Nevada SBDC with 20 years of experience in executive recruitment, corporate talent acquisition, HR Consulting, and as a small business owner. Her most recent experiences have been in supporting our Las Vegas small business community. She has worked on a national level with consumer brand leaders, non-profit organizations, and in the arts and entertainment industry. As a small business owner for over 14 years, Rachel understands the necessary planning required to stay in compliance and strategize for growth, while utilizing modern technology to streamline processes, increase productivity and expand on branding and marketing efforts.