Digital and Traditional Marketing- Which is Best?

Is that ad in the paper or an Instagram sponsored post going to reach your audience better? You’ve got a limited budget and you can’t choose all the advertising options. Do you know where your target audience is and which marketing tools are best for them? We will cover digital products and content for your target audience to decide which you should utilize.

Carol Ann Sherman has over 20 years selling ALL media: Radio, Television and Newspapers and newspapers digital companions. She was National Account Executive with the Los Angeles Times for 5 years responsible for the technology vertical 2000-2005, HP, Microsoft, Telecom Sony Playstation sold new digital creative. While Carol Ann was the Digital National Account Executive for the San Francisco Chronicle for 5 years, she was responsible vertical in insurance and finance:  Bank of the West, Charles Schwab, Blue Shield providing innovate ways to promote brand and special campaigns. She has sold every aspect of digital display from: social media, static ad to rich media that take over the homepage of websites.

Currently as a rep for USA Today, is excited to be here from the calibration, team contribution and the portfolio of digital products,  there is a product for any budget that will push a business to next level. Carol Ann is excited to present to new entrepreneurs, setting the tone and selecting the right digital advertising for budget and purpose is so key to their success.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.