Digital KLT (English Version)

Understanding and learning how to build, know, like, and trust is one of the most important skills small businesses need to successfully attract clients and build relationships.

This presentation will provide an overview of KLT, intergenerational communications, social media, and the sales process. It will help participants understand:

• What is KLT?
• The generations and their relationship with technology
• How they use technology and social media to express themselves
• Generational differences in communication etiquette
• The connection between generational differences in communication, decision making, and how it relates to the sales process.

Maria C. Hall is a business coach, entrepreneur, and former sales executive. She worked over 15 years in the insurance industry where she owned and operated her agency and served as a consultant for Allstate. Her work with entrepreneurs began when she partnered with a local chamber to develop a series of workshops and programs designed to assist businesses with the start-up process. As a business advisor/coach, she specializes in sales training, strategic planning, cash flow analysis, marketing, pricing strategy, employee engagement, and conflict management.

Ms. Hall graduated from the Rochester Institute of Technology with a B.S. in Business Administration and a minor in Marketing. She is a professional Path Certified Coach, Licensed Trainer, National Training Team Member, and a Certified Startup Expert-Top 6 Business Coach. A native of Havana, Cuba, she speaks fluent Spanish. A self-described personality assessment and generations junkie, she loves reading leadership development and business books in her spare time as well as cooking, doing yoga and anything beach related.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.