Marketing Basics

This training event is hosted by Northern Nevada SCORE.

Marketing is vital throughout a business to give you direction, to help you to set goals and objectives that will contribute to your success, and to ensure that everyone involved is focused on the same targets.

The workshops will cover effective and strategic utilization of pricing, promotion, product planning, distribution, and marketing on the internet to give you a competitive edge.

In this workshop you will learn:

• Strategic marketing: How to plan for success
• Your operating environment: Know your constraints
• Market research: Who is your customer and where is your target market?
• Relationship marketing: Customer relationship management
• Advertising and public relations: How do you make yourself and your product known?
• Pricing strategies: Are you providing value to your customer and still making a profit?

There will be a $15 fee for this event.