Pinpointing Your Brand and Target Market in the Wake of COVID-19

Do you want to get more sales from the marketing you do? Learn the fundamental rules of pinpointing your brand and defining your target markets so you can maximize your marketing. Throughout this pandemic, many businesses have pivoted, pivoted back, or shifted their audience. Let’s talk about how to do that in a way that will keep your business moving forward! This workshop is perfect for business owners who want to put the right message in front of the right audience to build their customer base and convert more sales.

Presented by Melissa Forziat. Melissa is a Seattle-based marketing speaker, consultant, and author. She works with small businesses to develop and execute strategic marketing plans and with business organizations to train their trainers. She offers keynotes, presentations, workshops, and webinars, with her 2018-2019 schedule taking her to Arizona, Hawaii, Washington DC, Texas, and as far as New Zealand! To date, she has delivered 47 workshops to over 1350 attendees in 9 US states and 2 countries, plus 37 webinars to over 1600 attendees, with collaborative partners in 11 US states.

Melissa is the author of the free eBook Small Business Marketing on a Budget and former Board President of Ventures nonprofit.\

Funded in Part through a Cooperative Agreement with the U.S. Small Business Administration