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The Four Crucial Ingredients for Successful Marketing Campaigns

June 3 @ 12:00 pm - 1:00 pm


Whether you just started your business, or you’ve been a hot success for a while, this FREE workshop will touch on how you can apply a winning formula to all of your marketing campaigns and take your business to the next level.

Learn how Ntooitive Digital, a Las Vegas-based Inc. 5000 company, applies a practical methodology to yield the best marketing results and ROI. We’ll discuss how you too can incorporate the same formula to generate success for your business.

Hint: It starts with a solid foundation and clear goals established at the outset!

We’ll discuss the four crucial elements for successful marketing (what we like to call the “4C Methodology”):

  • Conversion: Specify KPI goals
  • Channel: Omnichannel execution of products
  • Creative: Ensure creative align with KPI
  • Compute: Bring together datasets that showcase results and guide investment in growth of KPI

Every campaign must first be approached by determining the conversions you’re seeking to accomplish, followed by identifying the ideal channels to reach the right audiences. It is then imperative to develop the best creatives possible that are aligned with conversion metrics to invoke action. Finally, technology allows measurement of conversion on any channel, enabling marketing and sales teams to use the same computed data.

This cyclical process and approach allows your organization to uncover optimization opportunities that improve efficiency and cost-effectiveness, while driving measurable sales conversions.

In this workshop, you’ll receive a crash course in:

  1. The four crucial elements that make for successful digital marketing
  2. Conversion and channel options, including industry best practices
  3. Linking creative assets to measurable outcomes
  4. Ways to leverage data to capitalize on KPI outcomes
  5. How to strategically maximize the impact of each campaign

Led by Brian Kokes, general manager of agency services, this is a webinar that will help you make the most of any marketing campaign!

As a veteran sales and operations leader with over 30 years experience, Brian’s track record of fostering mutual alignment in pursuit of key business objectives makes him a core asset to clients and the Ntooitive leadership team. In his role as General Manager of Agency Services, Brian is responsible for the success of Ntooitive’s digital marketing agency customers and driving growth through local, national, and affiliate sales teams. Brian most recently was vice president of digital sales and operations at Tribune Publishing.

Funded in part through Cooperative Agreement with the U.S. Small Business Administration.

REGISTER

Details

Date:
June 3
Time:
12:00 pm - 1:00 pm
Event Categories:
,
Registration website:
https://nsbdc.ecenterdirect.com/events/4522

Venue

ONLINE
STATEWIDE, NV United States

Organizer

Nevada SBDC Lisa Gilbert
Phone:
(775) 379-3354
Email:
lgilbert@unr.edu
Website:
https://nevadasbdc.org/