The Unfair Advantage – AI Marketing with Claude
May 12 @ 2:00 pm - 3:00 pm
Event Navigation
5/12/26: Session 1 — Claude as your marketing brain Learn to prompt Claude like a collaborator, not a search bar. You’ll teach it your voice, draft real content, and leave having already improved something you actually use.
5/19/26: Session 2 — Claude as your marketing strategist Turn Claude into a strategic partner. Build customer personas, research competitors, and walk away with a 30-day content plan you didn’t have to make alone.
5/26/26: Session 3 — Claude as your marketing operator Go beyond one-off prompts. Learn how agentic AI handles multi-step marketing work — and design a repeatable workflow you can run every week without starting from scratch.
Ethan Clift is a founder, designer, and strategist working at the intersection of technology, storytelling, and social impact. As CEO of Tonic Audio Labs, he leads the development of AI-powered songwriting tools and creative hardware, building on 15+ years of experience launching mission-driven ventures and brands. A Columbia University graduate with training in psychology and a background in music and design, Ethan brings a practical, human-centered approach to marketing. He’s a Techstars alum, public speaker, and educator who’s passionate about giving entrepreneurs and creatives hands-on tools to use AI in real-world ways.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Nevada SBDC training events are supported by federal taxpayer funds. By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and Executive Order 14218 ‘Ending Taxpayer Subsidization of Open Borders’ (February 19, 2025).