The concept for the bar was developed around a kitchen table by owner Joelle Bolton, her best friend, and her husband. Having spent years working in nightlife and hospitality, they set out to create a bar aligned with their own preferences—one that was approachable, distinctive, and designed with intention rather than trend.
Bolton’s husband played a leading role in shaping the bar’s design. He proposed several unconventional ideas that challenged more traditional approaches. While some of these concepts initially raised questions, they were ultimately incorporated into the final build. Over time, those design choices became defining characteristics of the space and contributed to its differentiation within the local market.
The process of opening the business proved more complex than expected. Bolton underestimated the scope of the licensing and regulatory requirements involved, later noting that navigating the process was more difficult than purchasing a home. During this period, the business was also managing multiple loans tied to both the bar and her husband’s vineyard management company. In December, her husband passed away, adding further complexity to an already demanding operational and financial situation.
To address these challenges, Bolton worked with the Nevada Small Business Development Center, where advisor Donna Corey provided ongoing guidance. The SBDC assisted with reviewing financial options, placing loans on hold, and later consolidating them into more manageable payments. In addition to technical support, Corey served as a consistent point of contact as Bolton evaluated next steps and navigated operational hurdles.
“My SBDC advisor was full of good advice, full of positivity. So my relationship with SBDC is not strictly financial – sometimes you just need a sounding board… ‘What do I do next?’ or ‘I’ve run into this hurdle, have you seen this before?’ SBDC had great advice for those questions,” said Bolton. “It’s okay to dream, do it.”
Today, The Wine Down is an established business that continues to attract new and returning customers. Bolton frequently encourages others considering entrepreneurship to pursue their ideas and often refers them to the SBDC as a practical resource. The business reflects both careful planning and the support systems that helped bring it to completion.