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Marketing Basics
September 16, 2021 @ 6:00 pm - 8:00 pm
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This training event is hosted by Northern Nevada SCORE.
Marketing is vital throughout a business to give you direction, to help you to set goals and objectives that will contribute to your success, and to ensure that everyone involved is focused on the same targets.
The workshops will cover effective and strategic utilization of pricing, promotion, product planning, distribution, and marketing on the internet to give you a competitive edge.
In this workshop you will learn:
- Strategic marketing: How to plan for success
- Your operating environment: Know your constraints
- Market research: Who is your customer and where is your target market?
- Relationship marketing: Customer relationship management
- Advertising and public relations: How do you make yourself and your product known?
- Pricing strategies: Are you providing value to your customer and still making a profit?
There will be a $15 fee for this event.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Nevada SBDC training events are supported by federal taxpayer funds. By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and Executive Order 14218 ‘Ending Taxpayer Subsidization of Open Borders’ (February 19, 2025).